Director, Personalization - Corporate - US
Company: SYSCO
Location: Houston
Posted on: April 17, 2024
Job Description:
Company: -US6469 Sysco Payroll, Division of Sysco Resources
Services, LLCZip Code:77077Minimum Level of Education:Bachelor's
DegreeMinimum Years of Experience:10+ YearsEmployment Type:Full
TimeTravel Percentage: -0COMPENSATION INFORMATION:The pay range
provided is not indicative of Sysco's actual pay range but is
merely algorithmic and provided for generalized comparison. -
Factors that may be used to determine rate of pay include specific
skills, work location, work experience and other individualized
factorsJob Summary:Sysco's Personalization team is driving the
evolution of how we engage with our customers to enable their
success and drive growth. Delivering a truly personalized
experience requires blending the best of our people with new
technologies grounded in insights and advanced analytics. We strive
to ensure the right product, the right offer, and the right
message, at the right time in every touchpoint with our
customers.The Director, Personalization will be a key leader in
Sysco's customer-first evolution, which is enabled by advanced
analytics and a digital transformation. This candidate will help
build new capabilities to drive personalization, demand generation,
and customer centered growth strategies through both in person &
digital channels, with measurable financial impacts in the
business.The Director, Personalization will be responsible for
setting the vision, defining the strategy, and driving
implementation of Sysco's Personalization capabilities related to
the customer lifecycle. They will be responsible for the roadmap
and continued expansion of our capabilities & assets against one of
the stages of the customer lifecycle (Acquisition, Growth, or
Retention).This person should have a cross-section of skills
spanning strategy, sales, technology, consumer insights and
analytics and be an experienced, innovative, data-driven leader.
They will lead a cross functional team to execute, test and learn,
working closely with executive leadership, functional teams (e.g.,
sales, merchandising, pricing), technology teams, and business
units.Duties and Responsibilities:Development of personalization
strategy, roadmap, and use case design: - -
- Define the roadmap and lead the design of an industry-leading
personalization approach, including insights, tactics, offers, and
analytics / technology enablers for the enterprise
- Work with leadership throughout Sysco to frame business
opportunities and develop appropriate personalization
strategies
- Align organization around where Sysco wins and loses within the
stage of the customer lifecycle leveraging data & insights (data
science, primary research, market/customer intelligence) to support
specific use case prioritization
- Size and prioritize personalization opportunities, including
the business case, path to growth, execution plans, and buy-in
- Support the management of ongoing forecasting and reporting of
the financial performance related to personalization programs
- Frequently present to senior leadership and collaborate closely
cross-functionally across the entire organizationExecution &
development:
- Create a simplified, intuitive journey for our customers across
all channels (digital & in-person)
- Build and own an extensive personalization use case roadmap -
leading development of personalized offer strategy from ideation,
launch, measurement
- Lead analytical, hypothesis driven approach to growing
personalization programs
- Identify and develop innovative personalization strategies to
test across customer and category segments, including new
communication approaches, offer strategies, methods of offer
delivery, partnerships, etc.
- Lead the development and management of cross-channel strategy,
including sales enablement & decision support, direct to customer
channels (e.g., email/text), and digital channels (e.g., Sysco
e-commerce & digital properties)
- Manage use cases across the full development lifecycle,
including ongoing enhancement & refinement
- Work with cross-functional business teams (including the field
organization), Data Science, and Business Technology teams to
ensure that personalization use cases are effectively developed,
scaled, and optimized
- Build learning agendas, analyze results, and integrate findings
into the organization for on-going execution and refinementTeam
development:
- Lead, mentor and develop a talented team across functional
disciplines comprised of product managers, business partners, data
scientists, analysts, and developers
- Build a performance-driven team of direct reports, internal and
external partners that works seamlessly and efficiently
- Drive new ways of working, in a truly cross-functional and
agile way, across various teams in the organization
- Coach direct reports and help grow & shape their career
progressionMeasurement & tracking:
- Develop and build metrics and tracking to ensure value is
captured from all use cases being developed and deployed
- Design & develop appropriate mechanisms for tracking &
performance management (e.g., Tableau dashboards, reports)Education
Required:
- Bachelors in an analytical field (e.g., Business, Economics,
Engineering) - - - - - - - - - - -Education Preferred:
- MBA or other advanced degree from a top tier educational
institutionExperience Required:
- 10+ years in a corporate setting or leading professional
services company in an analytical or strategic role such as
Personalization, Strategy, -Insights, or Product
managementExperience Preferred:
- Wholesale distribution, retail / ecommerce, or CPG experience
helpfulTechnical Skills and Abilities:
- Demonstrated ability to create a future state vision, test
hypotheses, and synthesize insights
- Strong problem-solving skills to take an ambiguous problem and
develop a structured and logical framework for define the problem,
analyze the data, and derive insights and actionable
recommendations
- Strong ability to manage ambiguity and guide the organization
through it towards clear and decisive action plans
- Experience shaping enterprise strategies and working with
senior leadership to drive alignment
- Proven ability to prioritize and deliver on multiple concurrent
initiatives that have significant financial impact with a P&L
mindset
- Experience working in an agile team environment
- Proven ability to make data driven decisions and a familiarity
with experimentation approaches (e.g., A/B testing, hold outs,
control groups)
- Deep understanding of business value drivers, corresponding
business impact, and relationship between use case strategies and
business considerations
- High level of familiarity with digital technologies &
personalized marketing vehicles to influence customer behavior
including insight activation, channel selection, and offer
delivery
- Ability to establish a collaborative work environment that
enables a cross-functional team with various backgrounds and
capabilities to execute at a high-level
- Superb verbal, written, and interpersonal skills; fluency
interfacing with both technical and management teams and the
ability to make complicated analytics and concepts understandable
and actionableLanguage Requirements:
- EnglishPhysical Demands:
- Reasonable accommodations will be made to enable individuals
with disabilities to perform the essential functions of this
job.Travel Requirements:
- 0-25%BENEFITS INFORMATION:For information on Sysco's Benefits,
please visit https://SyscoBenefits.comOVERVIEW:Sysco is the global
leader in foodservice distribution. With over 71,000 colleagues and
a fleet of over 13,000 vehicles, Sysco operates approximately 333
distribution facilities worldwide and serves more than 700,000
customer locations.We offer our colleagues the opportunity to grow
personally and professionally, to contribute to the success of a
dynamic organization, and to serve others in a manner that exceeds
their expectations. We're looking for talented, hard-working
individuals to join our team. Come grow with us and let us show you
why Sysco is at the heart of food and service.AFFIRMATIVE ACTION
STATEMENT:Applicants must be currently authorized to work in the
United States.We are proud to be an Equal Opportunity and
Affirmative Action employer, and consider qualified applicants
without regard to race, color, creed, religion, ancestry, national
origin, sex, sexual orientation, gender identity, age, disability,
veteran status or any other protected factor under federal, state
or local law.This opportunity -is available through Sysco
Corporation, its subsidiaries and affiliates.
Keywords: SYSCO, Baytown , Director, Personalization - Corporate - US, Executive , Houston, Texas
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